Editorial + Content Strategy



So that your people get your knowledge and expertise.
And you get their attention and awareness. 


Build a body of work 

That precedes You—your ads, your products, your customer service—and lets your people truly get to know you and what you have to offer.


Sweet Spot Content | Strategy and Content Audits

"[Adrian] really knows what her audience wants to read, and will push until she's gotten you there."

At Sweet Spot Content

We help you create authentic, engaging, content that connects with and provides value to your customers.

We have worked with 50+ companies and 500+ writers for more than 10 years to help them create content that works.



Because The Right content

Builds your community and connects you to them, in a way that provides value, consistently.

Sweet Spot Content | Content Strategy for Entrepreneurs

"Your feedback and guidance has been SO helpful to me as we grow, and I highly value your perspective when I'm facing decisions/dilemmas. You made a messy situation seem like something we could totally handle. You're a dream to work with!"



Content Strategy

Thoughtful content starts with the right foundation. We can partner with you to define your brand messaging and audience personas, uncover your vision and voice, and develop the playbook you’ll use to ensure every piece of content you create makes a compelling statement.

We can help with:

  • Developing brand and voice style guides

  • Launching new content properties, blogs, or publications

  • Auditing and enhancing existing content properties 

  • Hiring and staffing editorial teams

  • Analyzing the competitive landscape

  • Creating editorial calendars 


You need newsletter copy, an upcoming article in Forbes, maybe an overhaul of your website. But more than anything, you need someone who gets it—who can deliver something that makes you say, “this sounds like me… only better.”

Our team of copywriters, editors, and ghostwriters can take your ideas and turn them into polished, publish-ready perfection. We love working on:

  • Refreshing tired website copy

  • Editing regular columns in publications like Forbes and Inc.

  • Drafting articles and blog posts

  • Planning newsletter topics and crafting subject lines

  • Ghostwriting speeches, presentations, and more

Reach out to learn more about how we can help you.